Articles on: Getting Started

Profit Report Emails

Profitario can send you a profit summary by email: a daily, weekly, and monthly report with your net profit, key metrics, charts, and the health of your connected data sources. This article explains when each report arrives and what every section shows.

When Reports Arrive

Reports are sent in the early morning, around 5 to 6 AM in your store's timezone, and always cover a completed period:

Report	Sent	Covers
Daily	Every morning	Yesterday
Weekly	Monday mornings	The previous week, Monday through Sunday
Monthly	The 1st of every month	The previous calendar month

If you enable more than one frequency, each report arrives as its own email. On a Monday you can receive both the daily and the weekly report, and on the 1st of a month the monthly report as well.

The subject line already contains the covered date, your store name, and your net profit for the period, so you can follow your results from the inbox without opening every email.

What Each Section Shows

Header and profit summary. The top of the email names the report type and store, with the covered date or period below it.

The large number is your net profit for the covered period, shown next to the previous period for comparison: yesterday next to the day before, last week next to the week before, last month next to the month before. The percentage below shows the change between the two, green when profit went up and red when it went down. Under that, a one-line headline and a short written analysis explain in plain language what drove the result, for example whether the change came from more orders, cheaper ads, or fewer refunds. This text is generated automatically from your numbers; on rare occasions it may be missing, and the rest of the report is unaffected.

Last 30 days chart. A combined view of revenue, profit, and expenses over the last 30 days.

The black line is your daily revenue. The green line is your daily net profit; it turns red on days where you made a loss. The gray bars below the zero line are your total expenses for each day: product costs, shipping, transaction fees, ad spend, refunds, taxes, and other costs combined. The labels at the right end show the values for the most recent day.

Last 12 months heatmap. One square per day for the past year.

Green squares are profitable days, and the darker the green, the higher the profit. Red squares are loss days. Light gray squares are days without data, for example before your store joined Profitario. The heatmap makes streaks and seasonality easy to spot at a glance.

Key metrics. Nine metrics for the covered period, each with its change against the previous period.

Metric	What it shows
Revenue	Total sales for the period
Orders	Number of orders
Ad spend	Combined spend across all connected ad accounts
ROAS	Return on ad spend: revenue divided by ad spend
Net margin	Net profit as a percentage of revenue
Fee rate	Transaction fees as a percentage of revenue
AOV	Average order value: revenue divided by orders
COGS	Cost of goods sold for the period
Refund rate	The share of orders that received a refund

Money and count metrics show their change as a percentage. Rate metrics (net margin, fee rate, refund rate) show their change in percentage points, written as pp: a margin moving from 18.9% to 19.6% shows as ▲ 0.7pp.

Most metrics are green when they rise and red when they fall. Fee rate and refund rate are colored by improvement instead: a falling refund rate is good news, so it shows green.

Data health. This section tells you how complete the data behind the numbers is.

Product costs shows the share of the period's orders that have product costs (COGS) assigned. When this is low, your profit is overstated because costs are missing; add the missing costs on the product costs page. Transaction fees shows the share of orders with recorded payment fees.

Ad accounts lists every connected ad account with its current status and last update time. Integrations does the same for your other connected services, such as payment providers and shipping platforms. A green Connected badge means everything is up to date. A red badge such as Token expired or Connection error means Profitario can no longer fetch data from that source, so the report may be missing its numbers; open the integrations page and reconnect the affected account.

Dashboard link and settings. The bottom of every report has a button that opens your dashboard and a link to the report settings for that store, where you can change or turn off the emails.

Why the Email Can Differ Slightly From the Dashboard

The report is a snapshot taken at the moment it is sent. Your dashboard keeps updating afterwards, so small differences between the email and the dashboard are normal.

Ad spend can arrive later. Ad platforms finalize their numbers on their own schedule and in the ad account's own timezone, which is not always the same as your store's timezone. Depending on the platform and its timezone, part of the covered period's ad spend may not have been reported yet when your email went out. Some platforms also adjust spend retroactively, for example for invalid clicks. Since ad spend feeds into net profit, ROAS, and net margin, those numbers can shift slightly as the final spend arrives.

Late changes to orders. A refund issued after the report was sent, an edited order, or product costs added later all update your dashboard for the covered period, but the email you already received stays as it was.

When the email and the dashboard disagree, the dashboard is the up-to-date number. The differences are usually small and settle within a day.

Managing Your Report Emails

Report subscriptions are personal and per store: every team member chooses which reports they want to receive, separately for each store.

For a single store, open the store's settings and go to the Reports tab. This page is also linked at the bottom of every report email.

For all stores at once, open Settings and go to Notifications. The report emails section lists each of your stores with its daily, weekly, and monthly toggles in one place.

In the same settings you can pick the language for your reports: English, German, Spanish, French, Italian, or Portuguese.

Common Questions

When does the first report arrive after I enable it? With the next send for that frequency: a daily report the next morning, a weekly report on the next Monday, a monthly report on the 1st of the next month.

I did not receive a report. Check that the report is enabled for that specific store, since subscriptions are per store. Weekly and monthly reports only go out on Mondays and on the 1st. Also check your spam folder and mark the report as not spam so future emails arrive in your inbox.

Do my team members get the same email? Everyone who enabled a report for the store receives their own copy, in their own chosen language. Each person manages their own subscription.