Articles on: Integrations

Connect Claude or ChatGPT to Profitario (AI Assistants - MCP)

You can connect AI assistants like Claude and ChatGPT to Profitario and ask questions about your business in plain language: "What was my net profit last week?", "Which products made the most profit this month?", "How much did I spend on Facebook ads in June?". The assistant reads your live Profitario data and answers with the same numbers you see on your dashboard.

The connection uses MCP (Model Context Protocol), an open standard that AI assistants use to connect to external tools. You do not need to know anything about MCP to use it: you add Profitario as a connector in your assistant, approve access once, and start asking questions.

What the Assistant Can Do

Once connected, the assistant has read-only access to your analytics. It can:

Summarize your profit for any date range: revenue, costs, fees, ad spend, refunds, and net profit
Show day-by-day trends, so you can ask about spikes and dips
Rank your products by profitability
Break down ad spend by platform and ad account
Look up orders and expenses
Answer for a single shop or for a dashboard view that combines several shops

The assistant can never change anything in your account. It cannot edit costs, change settings, delete data, or place orders. It also cannot see your team members, billing details, or passwords.

Numbers match your dashboard because the assistant reads the same live data. One thing to keep in mind: ad platforms report spend with a delay of one to three days, so very recent ad spend can still change. This affects the dashboard and the assistant equally.

Before You Start

You must be the account owner. Only the owner can connect an assistant, and other team roles do not see this feature.
You need an AI assistant that supports MCP connectors. Claude supports them on paid plans (Pro, Max, Team, and Enterprise). ChatGPT supports them on paid plans with developer mode enabled.
Your connector URL is: https://api.v2.profitario.com/mcp

You can always find this URL in Profitario under Settings → MCP, with a copy button next to it.

Connect Claude

Open Claude (claude.ai or the desktop app) and go to Settings → Connectors.
Choose Add custom connector.
Enter a name (for example, "Profitario") and paste the connector URL from above, then confirm.
Claude opens a Profitario sign-in page in your browser. Sign in with your owner account if you are not already signed in.
Profitario shows an approval screen naming the assistant that is asking for access. Review it and choose Approve.
Back in Claude, the connector is now available. In a chat, make sure the connector is enabled in the tools menu, then ask your first question, for example: "List my shops in Profitario."

Ask your question and name Profitario the first time, for example "Using Profitario, what was my profit yesterday?". After that, Claude knows when to use the connection on its own.

Connect ChatGPT

ChatGPT supports custom MCP connectors on paid plans with developer mode enabled. Menu names change from time to time; the flow is:

Open ChatGPT settings and look for Connectors (on some plans it is under Apps & Connectors).
If you do not see an option to add a custom connector, enable Developer mode under the advanced settings first.
Choose to create or add a connector, enter a name, paste the connector URL from above, and select OAuth as the authentication method.
ChatGPT opens the Profitario sign-in and approval screen. Sign in as the account owner and choose Approve.
Enable the connector in a chat and ask your first question.

ChatGPT's deep research connectors are a separate feature with different requirements and are not supported. Use the standard chat connector as described above.

Connect Claude Code

Claude Code is Anthropic's assistant for the terminal. Connecting it is useful if you work in a terminal anyway, or want to combine your profit data with scripts, files, and reports.

In a terminal, add Profitario as a connector: claude mcp add --transport http profitario ``https://api.v2.profitario.com/mcp
Start Claude Code by running claude, then type /mcp and select profitario to sign in.
Your browser opens the Profitario sign-in and approval screen. Sign in as the account owner and choose Allow access.
Back in the terminal, ask your first question, for example: "Using Profitario, which products made the most profit this month?"

The command above connects Profitario for the current folder only. To make it available in every folder, add --scope user: claude mcp add --scope user --transport http profitario ``https://api.v2.profitario.com/mcp

Managing and Revoking Access

Everything about connected assistants lives in Profitario under Settings → MCP:

Connected assistants lists every active connection with when it was connected, when it was last used, and when it expires.
Activity shows every request an assistant has made: which data it read, for which shop or view, and when.
Revoke access disconnects an assistant immediately. Click the disconnect icon next to a connection and confirm. The assistant loses access with its next request. You can reconnect at any time by running the connection steps again.

A connection stays active while you use it and expires on its own after 30 days without use.

Common Questions

Can the assistant change my data? No. Access is strictly read-only. The assistant can read analytics, orders, and expenses, and nothing more.

Why don't my team members see the MCP tab? Connecting assistants is limited to the account owner. Members, admins, and viewers cannot connect an assistant or approve access.

Do the numbers match my dashboard? Yes. The assistant reads the same live data your dashboard uses, including currency conversion for multi-shop views. Recent ad spend can shift for one to three days because ad platforms report with a delay; this affects both equally.

Is my data shared with the AI company? The assistant reads your data only when you ask it a question, over an encrypted connection you approved. Review your AI provider's data policy to understand how they handle conversation content.

How do I disconnect completely? Revoke the connection in Settings → MCP, and remove the connector in your assistant's settings.